Attract More Search Leads
Google LOVES reviews and if you have strong reviews, they bump your regular search ranking up, along with your ranking on Google Maps.
Convert More Ad Leads
Ad leads are flighty - if they don't see a strong reviews, then they jump to your competitor (you know, the one that's crushing it).
Keep More Referral Leads
84% of consumers trust online reviews as much as a personal recommendation. Which means, if you have weak reviews - they think twice (and while they're thinking, they look at your competitor's amazing reviews).